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About us


What does Tanxianzhe Mean?

TANXIANZHE is a camping gear brand that provides simple and comfortable outdoor life experiences to every camping family. Our brand name, which means “Explorer” in Chinese, reflects our commitment to adventure and discovery. We offer high-quality products that families and beginners can use with ease and confidence, and we provide valuable information to help make camping experiences more enjoyable. TANXIANZHE is dedicated to promoting a healthy and active lifestyle and helping people create unforgettable memories in the great outdoors.





Our story

Founded in 2009, Tanxianzhe is committed to letting more people experience the beauty of the outdoors. We hold ISO 9001 certification and take pride in its diverse range of outdoor products, particularly camping tents, camp bedding, camping tables, and chairs. we adhere to the design concept of "ALL for comfort", we are in line with international creativity. With exquisite, high-end technology and comfortable, skin-friendly design to meet the different outdoor requirements of customers in different countries.





Brand Scale

Over the years, our products have been widely recognized by customers around the world, and we have entered the world's major e-commerce platforms: Amazon, Walmart, Coupang, etc., a total of 8 logistics warehouses in the United States, the United Kingdom and Germany, providing more than 36 million outdoor products to nearly 10 million families from more than 60 countries.

Brand logo





Brand Proposition

 Tanxianzhe strives to practice the concept of harmonious coexistence between man and nature and is committed to allowing more people to explore the beauty of the outdoors.





Brand Positioning

Family camping gear, Whether it's embarking on a hike, a trekking adventure, or a cozy car camping experience, TANXIANZHE is dedicated to inspiring families to embrace the great outdoors and immerse themselves in the wonders of nature. More than just a brand, TANXIANZHE encapsulates a wholesome, modern lifestyle that effortlessly facilitates outdoor enjoyment, guiding individuals towards a harmonious and comfortable connection with the natural world.